BRANDS ARE A SORTING DEVICE: THEY HELP POTENTIAL CUSTOMERS CUT THROUGH A PROLIFIC AMOUNT OF OPTIONS.
A compelling brand makes it easy for your customer to buy. It presents any size company, anywhere, with an immediately recognizable and distinctive professional image that positions them for success. A smart brand system promotes trust in the company, conveys respect for the customer, and makes it easy for them to understand features and benefits. An effective identity encompasses everything from a name that is easy to remember, a unique business card or a distinctive package design for a product.
HOW IT WORKS: THE SEQUENCE OF RECOGNITION
The brain remembers shapes first. Visual images can be remembered and recognized directly, while words take more time to process into meaning. The brain acknowledges distinctive shapes, which makes a faster imprint on the memory. Color is secondary. Color can trigger emotion and easily evoke a brand association. Why do you think T-Mobile and Tiffany’s have trademarked their core colors? When colors are chosen carefully, they build brand awareness and create a differentiation. Lastly, since the brain takes more time to process language, content is third in the sequence.
Our process is fun, educational and inspiring. Please contact us for more details on process and availability,