Trakstar's CEO David Martin came to us a day after visiting the Air and Space Museum here in Seattle. "As a kid, I loved space," he said. "I still love space."
David had an idea to create some t-shirts, stickers, and a poster for his team to get them excited for a series of software launches they would be working on over the next two years. After listening to David talk about his goals, we gave him the idea to offer his team something more interactive and experiential. Trakstar's 13 person team huddles together like family, dogs and all, in their Capitol Hill loft space. So, we decided to take send on a Mission.
Inspired by the NASA Apollo patches of the 1960's, our team created custom embroidered Liftoff Mission patches to apply to their bags and jackets. Thanks to Linus' dainty hands and Singer skills, we also sewed patches on hoodies we had screened at Sanctuary Arts Center.
Peter built a 6' x 7' magnetic wall board to serve as the Mission headquarters so the team could track their progress and post new ideas. Shan vetoed stickers and worked with Jonathan to develop a set of trading cards that could be handed out as Merits amongst the team. The pack included a few Pluto Demerit cards for "Being a sore loser." Word has it there are even a few "Uranus Demerit" cards that David can hand out at his discretion.
It was a long week of crafting and assembly but we had a blast and most importantly, the client was thrilled. We were greeted with a standing ovation from the whole team when we popped in to drop off some extra swag the day David revealed the campaign. This, renewing our hope in client humanity, remind us of the intrinsic value great design can add. Trust, excitement and partnership in the creative process is what takes an idea from a project - to an experience.