And We Have Liftoff

Trakstar's CEO David Martin came to us a day after visiting the Air and Space Museum here in Seattle. "As a kid, I loved space," he said. "I still love space."

David had an idea to create some t-shirts, stickers, and a poster for his team to get them excited for a series of software launches they would be working on over the next two years. After listening to David talk about his goals, we gave him the idea to offer his team something more interactive and experiential. Trakstar's 13 person team huddles together like family, dogs and all, in their Capitol Hill loft space. So, we decided to take send on a Mission. 

Inspired by the NASA Apollo patches of the 1960's, our team created custom embroidered Liftoff Mission patches to apply to their bags and jackets. Thanks to Linus' dainty hands and Singer skills, we also sewed patches on hoodies we had screened at Sanctuary Arts Center

Peter built a 6' x 7' magnetic wall board to serve as the Mission headquarters so the team could track their progress and post new ideas. Shan vetoed stickers and worked with Jonathan to develop a set of trading cards that could be handed out as Merits amongst the team. The pack included a few Pluto Demerit cards for "Being a sore loser." Word has it there are even a few "Uranus Demerit" cards that David can hand out at his discretion.

It was a long week of crafting and assembly but we had a blast and most importantly, the client was thrilled. We were greeted with a standing ovation from the whole team when we popped in to drop off some extra swag the day David revealed the campaign. This, renewing our hope in client humanity, remind us of the intrinsic value great design can add. Trust, excitement and partnership in the creative process is what takes an idea from a project - to an experience.

VENDORS WE DIGG // Sanctuary Screenprinting is a non-profit entity all proceeds made from sales go directly toward supporting our various programs for at-risk youth. The production team is made up of homeless and street involved youth enrolled in pre-employment training internships. The internships are designed to teach youth specific vocational skills related to the silkscreen trade.

what we loved about this experience

• Working with our hands • Complete creative freedom

• Seeing the Client's team really stoked to work where they do

• Supporting local vendors who give back to the community


Shan Foisy

Shan founded the studio in 2008, a year after winning Best in Show for her graduation portfolio at the Art Institute of Seattle. Prior to moving to Seattle in 2005, she started her creative career in her home archipelago, The San Juans, where she focused in journalism and design. She has had extensive experience in brand development and loves nurturing a company or product into a vibrant brand. Her colleagues describe her as “a fearless creative,” and in 2014 she went as far as to tattoo the company tagline on her arm.