Healthy Core. Healthy Life.
After years of dealing with debilitating digestive issues, our client turned to the power of natural medicine and began developing his own dietary supplements geared at promoting a healthy lifestyle. This project kicked off with a wholistic survey of the natural supplements market, complete with a trip to the Natural Products Expo West trade-show. We then developed the name Anamiva, taking into account the origins of the ingredients and what the product itself stands for, and built a lifestyle brand around it that showcases custom typography, iconography, copywriting and illustration.